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Product Market Pro

Choose the GTM Sprint That Moves Your AI Startup Forward

The Founder-First GTM System™

Start with a Market Clarity Sprint to validate your ICP & sharpen your narrative.
Then layer on Focused Strategic Sprints & continue scaling with Fractional Advisory as your needs evolve.
Built for AI & deep tech startups that need strategic GTM clarity, faster traction, & a fundable narrative.

Product Market Pro

Your GTM, PMF & Traction — Built in Sprints

Modular sprints that help AI founders validate ICP, sharpen narrative, test pricing, & design repeatable sales motions. From positioning to partnerships, every sprint moves you closer to PMF & investor-readiness.

The Founder-First GTM System™

1 - Market Clarity Sprint

Before scaling, stop guessing. Validate who needs your product, what they value, and how to create traction.

We turn conversations into clarity.

2 - Focused Strategic Sprints

Apply targeted GTM strategy where it unlocks the most momentum — from positioning to pricing to competitive intelligence to launch.

We target the levers that move growth now.

3 - Fractional Advisory

Keep growing with a strategic GTM partner who aligns your narrative, roadmap, and revenue motions as you scale.

We guide your decisions as your story evolves.

The Market Clarity Sprint

Customer Discovery or Win/Loss Analysis

ICP Validation & Early Persona Signals

Real Buyer Language & Messaging Direction

Strategic GTM Roadmap

Scale With Seasoned Partners

Nico Fara Product Market Pro

Fractional Leadership

Stay adaptable as you scale with fractional GTM leadership purpose-built for AI founders who need strategic guidance, narrative alignment, early sales motion acceleration, and partnership development — without the cost of a full-time team.

Casey Jensen Product Market Pro Consultant

Choose the Sprints That Match Your GTM Goals

🎯Positioning & Narrative Sprint

Define the story that makes investors, customers, & press instantly “get” your product — and position your AI product as the clear choice in a crowded market.

💸Pricing & Monetization Sprint

Align your pricing & packaging with how AI value is perceived & purchased to increase conversions, revenue, & investor confidence.

💬Sales Enablement Sprint

Turn your founder-led sales into a repeatable engine with the right battlecards, pitch story, & objection-handling tools to close more deals. Designed for complex AI or technical products requiring education-first sales.

🧠Content & Thought Leadership Sprint

Transform your founder voice into a growth engine — creating a content strategy and publishing system that builds trust, authority, and inbound opportunities across channels.

🧪 Metrics & Growth Experiments Sprint

Set up the dashboards, analytics, and A/B tests that turn every growth decision into a measurable, learn-fast advantage.

📊 Competitive & Market Intelligence Sprint

See your market with absolute clarity. Essential for AI startups navigating fast-changing markets, shifting incumbents, & emerging competitors.

🎤 Demo & Presentation Sprint

Turn your product demo into a compelling, crisp, & high-conversion story.
You get a clear, confident presentation that works across sales, partnerships, & investor conversations — especially important for AI demos where clarity drives trust.

🚀Go-to-Market Launch Sprint

Design your launch like a system, not a guess — a data-driven go-to-market plan that gets your product in front of the right buyers, faster.

💰Fundraising Narrative Sprint

Craft a compelling investor story that connects your traction, vision, & category insight into a pitch that raises faster & smarter.

📈Adoption & Retention Engine Sprint

Reduce churn and increase product stickiness by mapping the full customer journey — from onboarding to long-term engagement loops. Especially critical for AI tools where long-term value emerges over repeated use.

🤝 Community & Ecosystem Sprint

Build a network effect around your brand by designing community, partnerships, and thought-leadership strategies that amplify your reach.

✨ Brand & Authority Sprint

Build a clear, credible founder and product brand that earns trust, differentiates you in your market, and attracts both talent and capital.

📩 Upsell & Conversion Sprint

Turn existing relationships into revenue.
You get clearer signals, faster conversions, & a repeatable path to monetization.

📞Sales & Partnerships Sprint

Build early pipeline through warm conversations & targeted outreach.
You get a growing pipeline & the right conversations with the right buyers — leveraging warm outreach, buyer insights, & early GTM signals for AI adoption

Ready to Build Your GTM System?

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