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Product-market fit is designed, not guessed.
We help technically complex B2B companies commit to one ICP, one story, and one go-to-market system that holds under pressure.
Why I Built Product Market Pro
I partner with technically complex B2B companies that have high signal but low focus.
Your company has pilots, interest, and investor conversations—but traction isn’t compounding. You aren't failing from a lack of execution. You are failing because you are drowning in optionality.
Product-market fit isn’t a milestone you magically reach. It is a series of hard decisions.
My work sits before execution. Whether your leadership team comes from engineering, research, or operations, I help you interpret your market signals, make the hard choices, and commit to a single path—so the work you do next actually compounds.
Meet Your Strategy Partner
I'm not a traditional consultant. I'm an engineer, a former founder, and a researcher who operates at the intersection of complex technology and market strategy.
My background spans semiconductors, IoT, enterprise software, and marketplace strategy. I've built go-to-market systems for B2B enterprise, B2B2C platforms, and dual-sided marketplaces.
Why does this matter to you? The hardest problems in technically complex B2B companies aren't solved by generic playbooks. They're solved by pattern recognition across industries, applying engineering rigor to strategic decisions and translating technical complexity into stories that land with buyers and investors.
I founded Product Market Pro for the moment when a leadership team has traction but not conviction. I've likely seen your specific challenge in a different industry context, and that pattern recognition is what makes the difference between another opinion and a defensible decision.
Background & Expertise
Background in Electrical Engineering, Semiconductors, and IoT. I understand the constraints of "atoms" (hardware) and the speed of "bits" (software).
Deep Tech Native
Pattern recognition across B2B, B2B2C, and marketplace models. The structural decision problem is the same.
Business Model Agnostic
AI infrastructure, developer platforms, enterprise software, and corporate spin-outs. Different industries, same failure mode.
Cross-Industry Pattern Recognition
Certified Product Marketing Manager (CPMM) and Scholar with the Product Marketing Alliance.
Certified Expert
Host of a monthly strategic briefing for post-traction founders. Patterns, failure modes, and the decisions that separate companies that compound from companies that stall.
Thought Leader
Engineering research background. Every recommendation is evidence-based, pressure-tested, and defensible.