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Engineer. Founder. Fractional GTM Executive.

I help founder-led businesses build the GTM foundation before they scale sales and marketing.

Why I Built Product Market Pro

Early GTM often lives in the founder’s head. That works until the company enters a new market, launches something new, or hires people who need to repeat what worked.
I built Product Market Pro for that transition.
My work connects the customer, offer, positioning, pricing, channels, and sales narrative into a foundation the team can use.

Nico Fara Host of Why Growth Stops.png

How I Work

I came to GTM through engineering and entrepreneurship. I look at the whole system before choosing the fix, then focus on the parts that need to change together.

Background & Expertise

Electrical engineering and research across Power Electronics and RF.

ENGINEERING

Built ventures across marketplaces, retail tech, AI, and deep tech.

FOUNDER EXPERIENCE

ICP, positioning, pricing, channels, sales narrative, and enablement.

GTM STRATEGY

Workshops and mentoring for accelerators and market-entry programs in the US and Europe.

FOUNDER PROGRAMS

Conversations with investors, operators, and repeat founders on patterns behind stalled growth.

WHY GROWTH STOPS

Certified Product Marketing Manager and Product Marketing Alliance Scholar.

PRODUCT MARKETING

Tell me what you're working on

Which best describes your company today?
What are you working on?

I personally review every submission. If I can’t help, I’ll tell you.

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